Car Buying Sites - Part 2
Next steps
When you’ve finished doing your configuration and quote at the first site,
repeat it quickly at four additional sites. The purpose of this is
to get the additional dealer contacts from the other
sites.
This will save you several hours of prep time on your Buying Campaign. And, you’ll
be able to copy & paste all the dealership info and contact names onto your
fax quote sheets.
Just remember, they’ll do even better on the price than these first quotes. In any
negotiation, never accept a first offer. Always submit a counteroffer to get a
better deal.
When you start your Fax Buying Campaign in Step 4, you’ll be negotiating from
strength. You’ll send out a rock-bottom quote to a dozen dealers and
tell them they need to beat it.
At this point, your focus is on your car choices, not on your pricing. Getting
your ultimate best pricing is the subject of the next couple steps.
The best quote process
At this point, your focus is on your car choices, not on your pricing. Getting
your ultimate best pricing is the subject of the next three steps.
So, don’t worry about price yet.
Step 1 is to get the new car configuration figured out first.
Step 2 will add two “benchmark” quotes from lowest sites.
Step 3 is to make sure you have at least 10-12 dealer contacts to fax for bids.
Recommended: Check for any disguised rebates and hidden incentives. This will help you factor in everything into your new car pricing. You'll add all the rebates and hidden incentives into your “ultimate” quote.
Recommended: Get online car loan quotes. You never want to finance at
the dealer because they add a markup to your loan, plus they charge you an
origination fee.
Step 4 will unleash your Fax Quote Campaign where all the dealer
contacts from Step 1-3 outbid each other starting against your “ultimate” quote.
Action Items: step-by-step details
1. Build a car folder with all your information
2. Create an email folder for email contacts (You can copy & paste onto
forms)
3. Create your new car configuration of base model and options
4. Get online and email quotes from five sites (at least ten dealers)
5. Get your trade-in values from Kelley Blue Book website
Create a Car Folder For Your Quotes
As you visit the different sites and fine tune your new car selection, be sure
to print out the relevant page or pages.
Place the assembled information in a file folder and create an email folder for
dealership responses, so you’ll
have it handy when you want to fax them for more specific price quotes.
With the specific detailed information that you gather here in Steps 1-3, you’ll
be able to quickly complete Step 4. And that ensures you'll get your best price
on your new car!
Final note
If you didn’t get at least ten dealer contacts, then hit some more sites. Tip: In
some rural areas, choose the nearest major city as your hometown so you'll get enough dealers.
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