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Car Shopping Help :: Fax Buying Campaign

Step 4: Conduct Your Fax Quote Campaign

Your Fax Quote Campaign leverages the power of the Internet by taking your best online quote and having your list of dealers compete to give you their best possible price.

You’ll be keeping it simple by telling them exactly what you want, using the same format with each dealer. Their replies will all be returned on your dealer quote sheet so they can't fool you by hiding rebates or jacking up fees.


The advantages to this car buying approach are:

  1. Common format makes it easy to compare quotes
  2. Quote sheet limits fees to those YOU choose to pay
  3. Quote sheet asks for discount on base price
  4. Quote sheet asks for separate discount on accessories
  5. Quote sheet places time limit on responses
  6. Quote package starts bids against your best online quote
  7. Personalized dealer letter clearly explains process
  8. You avoid dealership sales tricks by negotiating from home
  9. You will absolutely, positively get your best possible price

Objectives:
1. Conduct fast, efficient campaign
2. Understand best way to proceed

Advantages:
1. Get great quotes back from multiple dealers within 24 hours
2. Maximize your savings through a competitive bid process

Action Items:
1. Assemble information package for each dealer
2. Submit your RFQ to 12-15 dealers

Time required:
1. Information assembly - 15 minutes
2. Conducting campaign - 30 minutes

The RFQ by Fax process
This is the exact same process that corporations use to buy equipment every day. It’s nothing new in the business world. For high-volume items, they’ll sign a long-term contract to get the best possible price. For small-volume items, companies will use an RFQ.

The RFQ process is what you’ll be using. Your bidders will be the dealers who’ve already expressed serious interest in giving you a competitive quote.

RFQ Buying Campaign – Fax Based
This is the BIG step. You’ll be shopping your new car configuration to a dozen dealers via a Request For Quote (RFQ) process.

You’ll receive your best price quotes back within 24 hours.

We’ve provided the following forms to make things simple:

  1. Fax cover sheet - modify for each dealer
  2. Dealer letter - personalized quote request letter
  3. Custom quote form - document format
  4. Custom quote form - spreadsheet format
  5. Dealer quote sheet - they simply fill in the blanks

If you don’t have access to a fax machine, get set up with a fax-by-email service. Most offer a  free trial. Your dealer fax quote responses then arrive in your email as an attachment.

Next: Forms Explained      Related: Forms Download     

Related: Comparing Fax Quotes             Related: Getting Best & Final Pricing